Why Protect Antarctica’s Ocean?
The first in a series of 3 infograhics highlighting why we must protect Antarctica’s Ocean. Head to AOA’s website for more information and to Join the Watch!
A beautiful example of the importance of protest
What I love about this clip is its down to earth charm. The human element of the protesters really shows through with cheeky smiles and sideways glances. There is a real substance to this protest, that when coupled with good editing and great music makes for a powerful video that allows the rest of the world to experience the campaign. A great little reminder that successful digital campaigns merge ‘on the ground’ stories or experiences through engaging digital avenues, like video.
These pot and pans, or Casseroles, protests in Montreal are against the rise of tuition fees in Quebec and the new law 78 (that requires a police permit in order to protest). Every evening at 8pm people meet in the street with their pots and pans and make all the noise they can.
So You Think You Will Dance?
This is Stop the Traffik’s latest video, take a few seconds out of your day to watch it. Their campaign tagline is: people should not be bought or sold.
This video is dealing with a really serious issue, human trafficking in Europe. A crime that continues right under our noses.
Join me & Join the Watch!
It is new beginnings for me here in Beijing. From next week I will be starting work with the Antarctic Ocean Alliance as Digital Campaign Manager. Antarctic Ocean Alliance is a coalition of 17 organisations including WWF, Greenpeace, Greenovation Hub and Oceans 5 – just to name a few. The aim of this campaign is straight forward we are:
Working to establish the world’s largest network of Marine reserves around Antarctica
What really has drawn me in about this campaign is its positivity. Did you know that the world still has amazingly diverse and almost untouched oceans? Well it does and it’s in the Antarctic Ocean. This campaign is not fighting against something it’s fighting for something, protecting something. The Antarctic Ocean is a magical part of the world that I think most people can identify with and would like to see protected.
I’ll be working on the digital campaign all around the world including in China, Russia, Norway, Germany and the US to spread the word and get people onboard. Check out this report on the Ross Sea (part of the Antarctic Ocean) to read more about this ‘Unique intact ecosystem’ and why it’s so important to protect it.
So I am also going to ask you to join in to protect the Antarctic Ocean and all the wonderful creatures that call it home. Go to our home page to Join The Watch and be part of the legacy.
Also follow us for all the latest update on Facebook and Twitter.
Image source
“For what is done or learned by one class of women becomes, by virtue of their common womanhood, the property of all women.”
—Elizabeth Blackwell
(The first woman in the U.S. to become a physician)
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Give the Ladies Some Love
This week over at Lane Change, we have launched our latest campaign ‘Give the Ladies Some Love’. My friend Monica and I started Lane Change last year. We build fun, creative and global campaigns that use positive messaging and compelling challenges to raise awareness about the big issues facing our world. Rather than standing against something, we stand for something: a healthy earth and fair society. Read More…
How Not to Write About Africa
Think about this piece while/after watching KONY 2012
Engaging the fatigued and unshockable – 4 awesome video campaigns
Engaging people online to interact with campaigns is an ongoing challenge. There is so much noise that it is no longer easy to draw people in just based on a good cause or a worthwhile project. People have become desensitised through the use of increasingly shocking visuals e.g. starving children or dead polar bears. The shock factor is becoming less and less ‘shocking’ and people are losing their motivation and interest in world issues. Read More…
Reclaiming the ‘Pretty Woman’ and the environment
Last month, while travelling back to Australia for a holiday I set myself a little challenge to only take 10 items of clothing. I successfully completed the challenge and found it really satisfying. The motivation behind this challenge was mainly environmental. In short we buy way too many clothes and, at the same time, throw out a huge amount of clothing that often ends up in landfill. This alone is devastating for the environment, not to mention all the energy needed and pollution created to make clothes. This little experiment has made me hyper aware of the huge amounts of clothing we consume. Every magazine I read, every place I went and every shop I walked by during my holiday was encouraging me to buy more. Read More…