Reporting Poverty: What stops people turning off?

BBC documentary “Poor Reporting”, is a must listen. Reporter NIck Fraser discusses the difficult questions related to engaging the media with the story of global poverty. What does it take to get people in the rich world engaged in the issue of global poverty? How can you avoid cliché, sentimentality and callousness? What stops people turning off?” Is the issue of poverty too complex? Is it too boring? Has it been done too many times? None of these questions are new but they’re still extremely relevant and worth contemplation.

Listen here.


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Join me & Join the Watch!

It is new beginnings for me here in Beijing. From next week I will be starting work with the Antarctic Ocean Alliance as Digital Campaign Manager. Antarctic Ocean Alliance is a coalition of 17 organisations including WWF, Greenpeace, Greenovation Hub and Oceans 5 – just to name a few. The aim of this campaign is straight forward we are:

Working to establish the world’s largest network of Marine reserves around Antarctica

What really has drawn me in about this campaign is its positivity. Did you know that the world still has amazingly diverse and almost untouched oceans? Well it does and it’s in the Antarctic Ocean. This campaign is not fighting against something it’s fighting for something, protecting something. The Antarctic Ocean is a magical part of the world that I think most people can identify with and would like to see protected.

I’ll be working on the digital campaign all around the world including in China, Russia, Norway, Germany and the US to spread the word and get people onboard. Check out this report on the Ross Sea (part of the Antarctic Ocean) to read more about this ‘Unique intact ecosystem’ and why it’s so important to protect it.

So I am also going to ask you to join in to protect the Antarctic Ocean and all the wonderful creatures that call it home. Go to our home page to Join The Watch and be part of the legacy. 

Also follow us for all the latest update on Facebook and Twitter.


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NGOs implementing digital trends

For many people who donate to NGOs it can be difficult to grasp exactly where your money goes. NGOs are increasingly under pressure to not only attract more donations but also communicate with the public about the work they do and why it is important to keep supporting them. Online (or digital) communication is where a lot of information about NGO programs and activities is happening. Médecins Sans Frontières/Doctors Without Borders are doing a particularly good job of engaging their audiences online. Some of their recent multimedia projects exemplify best practice digital trends. Here are two examples. Read More…

Engaging the fatigued and unshockable – 4 awesome video campaigns


Engaging people online to interact with campaigns is an ongoing challenge. There is so much noise that it is no longer easy to draw people in just based on a good cause or a worthwhile project. People have become desensitised through the use of increasingly shocking visuals e.g. starving children or dead polar bears. The shock factor is becoming less and less ‘shocking’ and people are losing their motivation and interest in world issues. Read More…

Save the Future – wear less clothing.

Could you go a month or even a year only wearing 10 pieces of clothing? Well I’m going to try for just under a month. I am heading to Australia today for a holiday until the beginning of February and have packed 10 items of clothing to last me for the whole trip (not including underwear, swimmers and running gear. I am taking 3 pairs of shoes, one of which is a pair of runners). I am only taking carry on and my bag weighs 6.4kg. For some of you this may seem totally doable but for others it could be regarded as bit of a challenge especially considering I have my best friends wedding and my engagement party to attend during my holiday. Read More…

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