Corporate Social Responsibility

Engaging the fatigued and unshockable – 4 awesome video campaigns

Engaging people online to interact with campaigns is an ongoing challenge. There is so much noise that it is no longer easy to draw people in just based on a good cause or a worthwhile project. People have become desensitised through the use of increasingly shocking visuals e.g. starving children or dead polar bears. The shock factor is becoming less and less ‘shocking’ and people are losing their motivation and interest in world issues. Read More…

China’s moth-eaten social safety net: Who will catch the poorest of the poor? Not corporations.

China is, without a doubt, on a fast track to ‘development’ with an astonishing US$3.2 trillion in foreign reserves. But inequality, particularly rural and urban, is extreme with an estimated 150 million people living below the United Nations poverty line of less than $US1 a day. China’s growing wealth has resulted in multiple international aid agencies (including Australia’s Agency for International Development) pulling out of China. So who is going to pick up the slack and help support 150 million people living in extreme poverty? Read More…

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