Corporate Social Responsibility

Turning corporate philanthropy into effective community investment

Turning corporate philanthropy into effective community investment

Anyone following the rise of philanthropy in China over the past five years will agree that it has been nothing short of extraordinary. The Hurun Philanthropy List, that ranks China’s top 100 philanthropists, reported the average donation in 2011 at US$18.5 million. With this rise in philanthropy there has also been a steady increase in the number of corporate foundations as companies begin to formalise how they give back to the community. Read More…

Engaging the fatigued and unshockable – 4 awesome video campaigns

Engaging the fatigued and unshockable – 4 awesome video campaigns

 

Engaging people online to interact with campaigns is an ongoing challenge. There is so much noise that it is no longer easy to draw people in just based on a good cause or a worthwhile project. People have become desensitised through the use of increasingly shocking visuals e.g. starving children or dead polar bears. The shock factor is becoming less and less ‘shocking’ and people are losing their motivation and interest in world issues. Read More…

China’s moth-eaten social safety net: Who will catch the poorest of the poor? Not corporations.

China is, without a doubt, on a fast track to ‘development’ with an astonishing US$3.2 trillion in foreign reserves. But inequality, particularly rural and urban, is extreme with an estimated 150 million people living below the United Nations poverty line of less than $US1 a day. China’s growing wealth has resulted in multiple international aid agencies (including Australia’s Agency for International Development) pulling out of China. So who is going to pick up the slack and help support 150 million people living in extreme poverty? Read More…

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