What I love about this clip is its down to earth charm. The human element of the protesters really shows through with cheeky smiles and sideways glances. There is a real substance to this protest, that when coupled with good editing and great music makes for a powerful video that allows the rest of the world to experience the campaign. A great little reminder that successful digital campaigns merge ‘on the ground’ stories or experiences through engaging digital avenues, like video.
These pot and pans, or Casseroles, protests in Montreal are against the rise of tuition fees in Quebec and the new law 78 (that requires a police permit in order to protest). Every evening at 8pm people meet in the street with their pots and pans and make all the noise they can.