Engaging the fatigued and unshockable – 4 awesome video campaigns

 

Engaging people online to interact with campaigns is an ongoing challenge. There is so much noise that it is no longer easy to draw people in just based on a good cause or a worthwhile project. People have become desensitised through the use of increasingly shocking visuals e.g. starving children or dead polar bears. The shock factor is becoming less and less ‘shocking’ and people are losing their motivation and interest in world issues. Read More…

Reclaiming the ‘Pretty Woman’ and the environment

Last month, while travelling back to Australia for a holiday I set myself a little challenge to only take 10 items of clothing. I successfully completed the challenge and found it really satisfying. The motivation behind this challenge was mainly environmental. In short we buy way too many clothes and, at the same time, throw out a huge amount of clothing that often ends up in landfill. This alone is devastating for the environment, not to mention all the energy needed and pollution created to make clothes. This little experiment has made me hyper aware of the huge amounts of clothing we consume. Every magazine I read, every place I went and every shop I walked by during my holiday was encouraging me to buy more. Read More…

Save the Future – wear less clothing.

Could you go a month or even a year only wearing 10 pieces of clothing? Well I’m going to try for just under a month. I am heading to Australia today for a holiday until the beginning of February and have packed 10 items of clothing to last me for the whole trip (not including underwear, swimmers and running gear. I am taking 3 pairs of shoes, one of which is a pair of runners). I am only taking carry on and my bag weighs 6.4kg. For some of you this may seem totally doable but for others it could be regarded as bit of a challenge especially considering I have my best friends wedding and my engagement party to attend during my holiday. Read More…

China’s moth-eaten social safety net: Who will catch the poorest of the poor? Not corporations.

China is, without a doubt, on a fast track to ‘development’ with an astonishing US$3.2 trillion in foreign reserves. But inequality, particularly rural and urban, is extreme with an estimated 150 million people living below the United Nations poverty line of less than $US1 a day. China’s growing wealth has resulted in multiple international aid agencies (including Australia’s Agency for International Development) pulling out of China. So who is going to pick up the slack and help support 150 million people living in extreme poverty? Read More…

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