This is Stop the Traffik’s latest video, take a few seconds out of your day to watch it. Their campaign tagline is: people should not be bought or sold.
This video is dealing with a really serious issue, human trafficking in Europe. A crime that continues right under our noses.
When you talk to most young people about Amsterdam and it’s famous red light district it is often a place where people go to let loose. They might get high, experience a sex show and possibly even engage in prostitution. I have never been to Amsterdam’s red light district and to be honest all red light districts ooze with the underbelly of human desires to control and exploit each other and not only does it freak me out, it makes me tremendously angry. This video confronts these issues and is clever in the way it does so. Here’s a few reasons why I think it’s effective:
- Executing this action in the red light district makes it unapologetically confronting. It is directly targeting people who are in the thick of it and reminds them the women they see dancing in windows could well be victims of human trafficking.
- Online/offline engagement – Digital trends highlight the importance of linking online activity to offline activity. Capturing this action on video makes that interaction really well. Not only did the action have an impact on the night of filming, but everyone online can experience it too.
- Shareable – Video is one of the easiest and effective modes of sharing online content. Filming this action has made it easy to share and has broadened the reach of the campaign message.