In Australia, China is often in the media about environmental destruction, pollution and global warming. Painting China as an industrial beast that will stop at nothing to fuel its 4 trillion dollar economy. While I am not disputing this fact whole-heartedly, China is not given enough credit for environmental friendly policies they have implemented or embraced. One example I read about is bike sharing.
Help the Honey Bees is a refreshing example of how to engage with corporate social responsibility or CSR. Not to be confused with the Australian sugar company, don’t laugh it’s happened before. Often talk around CSR strategy can make eyes glaze over and for some is more about marketing and PR than actually being socially responsible.
Help the Honey Bees is a targeted campaign that makes sense to the brand involved, is engaging and short of saving the honey bees has brought worldwide attention and awareness to the plight of the little buzzers. I will leave you with my favourite clip from the campaign, but stay tuned for future blogs about CSR and the missed opportunities for collaboration that are passing us by.
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