CSR

Employee satisfaction – Easy wins in CSR

As a Gen Y’er, I often get frustrated about being pigeonholed into being difficult, demanding and over-confident. In fact the whole conversation bores me to tears, apart from the increasing demand by employees worldwide for more qualitative job satisfaction. The change in how people perceive their role in the workplace to moving beyond a monetary exchange for service should be celebrated and seen as an opportunity to foster burgeoning CSR policies. Read More…

Things are different here – CSR in China

Foreign companies implementing Corporate Social Responsibility (CSR) in China often face an uphill battle. A quote from an individual working in the textiles industry in China highlights:

“One of the biggest problems with ethical manufacturing guidelines in China is that often people do their best to work around them, regardless of what company policy requires.”

So why does it seem so hard? Read More…

Haagen-Daz Help the Honey Bees

Help the Honey Bees is a refreshing example of how to engage with corporate social responsibility or CSR. Not to be confused with the Australian sugar company, don’t laugh it’s happened before. Often talk around CSR strategy can make eyes glaze over and for some is more about marketing and PR than actually being socially responsible.

Help the Honey Bees is a targeted campaign that makes sense to the brand involved, is engaging and short of saving the honey bees has brought worldwide attention and awareness to the plight of the little buzzers. I will leave you with my favourite clip from the campaign, but stay tuned for future blogs about CSR and the missed opportunities for collaboration that are passing us by.

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